Being a blogger you must be aware with the fact that Google changes its policies after a short period of time. It is done to punish the spammers who apply black hat SEO techniques on their blog to rank high in search results. After each update, you can notice a change in website’s page ranking in search results. Blogs that have applied white hat SEO techniques rank higher in search engines. Even these policies changes very frequently but if you go through the policies then you will come to know that some of the policies are always same. They have never changed. So, in today post we’ll discuss about Universal SEO Tips for Google that every blogger must know. This will be a beginner’s guide so that you can learn every aspect of white hat SEO from starting.
Optimizing Blog for Search Engines
Below I am going to mention those tips which are always same
and work to improve blog rankings. There are lot of things that you need
to learn but first start with these basic tips because even they are
basic but most effective too. You can’t ignore them if you really want
better results of your hard work.
- You Might also Like: 6 Blogger Optimization Tips For SEO – Ultimate Guide!
Publish High Quality Content
When you write post for your blog, make sure that you publish
high quality content. It should be keyword rich with at most 3% of
keyword density. Also assure that you only publish original content to
your blog. It should not be copied from anywhere otherwise Google will punish you for that and you lose your rankings in search results.
Target Specific Keyword
In tip #1, I told to write keyword rich article. Except this
you must focus on your keywords. Always focus a single keyword in a
post. If you target more than one keyword in single post then it will
create a fuss in your article that confuses the search engines. You will
be penalized your over SEO or Black Hat SEO.
- Advanced Tip: How to Improve Keywords Ranking in Google?
Catchy Post Titles
Your post titles should be catchy and must contain your main
keyword. Don’t forget to add unique description to all of your posts.
Post titles and description is the only thing appears in search results
that force the visitors to click on your link to read the entire story.
Except this you must work on your blog to optimize post titles. You must check below tutorial to optimize your post titles.
- Must Read: Show Post Title Before Blog Title in Blogger
Optimize Images
If possible then try to insert an image related to topic of the
post. It will not only make your content more presentable and stylish
but also help to improve its rankings in search results. But you must
care about image optimization techniques for better SEO of your posts. I
have published a detailed article on this topic. You must check it out
for complete information.
- Read: 6 Tips To Optimize Images For SEO
Link to Old Posts
When you write new post for your blog, make sure to add some
links of your old posts in it. The links you add must be related to the
current topic that can provide depth information about that topic. Those
links will attract the readers to check those posts too. By doing so
you will be able to increase your blog page views and you will get more traffic to your blog. If you are getting too much bounce rate on your blog then you must use internal linking because it is the best way to reduce blog bounce rate.
- Related Post: Benefits of Internal Linking in SEO
Update Frequently
If you just started your blog, then make it your habit to
update your blog very frequently in its early stages. Always try to
publish at least 2-3 articles daily because regular updated blogs are
much loved by Google. Your posts will appear higher in search results
and your page rank will increase.
- Recommended Post: Trick to Increase Google Page Rank
Add a Sitemap
When you are ready with your blog and its content, submit your
blog sitemap to Google Webmaster Tools. It helps to build
better visibility in search results. Adding sitemap also inform the
Google for any update you do in your blog.
- Follow This: How To Submit Blogger Sitemap To Google Webmaster Tools?
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